I recently watched this for the first time in a few years, and I wanna share it again, because it’s sort of my pride and joy, as a critic of modern culture and media. The meaning of this project has changed since its debut in 2011. I say debut because at the time I had created a blog called “Blogs About Kristen Stewart,” featuring every blog I could find on tumblr that was devoted to her. I found over 300 blogs, real blogs, updated every day, with pictures, gifs and videos of her. A lot of them followed me back, some of their followers followed me with them and soon I had fans of my own. ”Followers” as we say now, without thinking twice about how strange that sounds.
I used the attention the blog was receiving to promote this project, which I was editing for a video class final my junior year of film school. I made advertisements, digital posters of sorts, with the premiere date and link to the “Official Documentary Trailer.”
I posted the video on December 30th, 2010, but didn’t promote it until after the new year, so views only trickled in. Then a “celebrity headlines examiner” wrote an “article” about it a few weeks later and suddenly I had over 7,000 views and an inbox with messages in it.
YouTube allowed me to see where the views were coming from. The site provides information graphics of the data taken from each viewer, so I could see the age range of my audience, the male to female ratio, and an interactive map of the world showed each country’s number of views. I could even see the numbers state by state in the US.
Eventually, the video was viewed in over 100 countries, and translated via subtitles, then reposted in Spanish and Portuguese. (I found it flattering and ironic when they messaged me to ask for permission.)
To say the video went viral is an exaggeration, because even in 2011, thirty thousand views wasn’t impressive, but I thought the span of the viewership was pretty cool.